Press Releases

  1. John Smith's races north with new press and radio campaign

    John Smith's Extra Smooth , the UK's favourite ale, is 'upping the ante' with the launch of a new creative campaign that harnesses the brand's links to horseracing and the smooth, No Nonsense credentials for which the beer is famous.

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  2. Essex 1, Germany 0!

    Sunday footballer wins penalty shoot out against German national keepein latest Strongbow EARN IT challenge.

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  3. Top talent recognised at Star Pubs & Bars awards ceremony

    HEINEKEN's pub business, Star Pubs & Bars celebrated the achievements of some of its most successful licensees at a gala awards ceremony in Birmingham last night (14th November).

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  4. Herefordshire visit reinforces HEINEKEN's global cider ambitions

    Jean-François van Boxmeer, Chairman of the Executive Board and CEO of HEINEKEN, and Alexis Nasard, President of Western Europe & Chief Marketing Officer have spent today(November 6) visiting the company's cider business HP Bulmer in Herefordshire. The company used the visit to call upon the Chancellor to halt the automatic, above inflation, increase in cider duty each year.

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  5. The Scotsman Interview with David Forde

    David Forde, who became the managing director of Edinburgh-based Heineken UK in May, is virtually Darwinian in his views on the survival of the fittest, writes Martin Flanagan.

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  6. HEINEKEN 'Speerheads' creation of buoyant new spirit beers segment

    HEINEKEN, the UK's leading cider and beer business, continues to drive growth within the Beer category with its cutting-edge, tequila-flavoured premium bottled lager; Desperados. As the UK's fastest growing beer brand, Desperados has seen value sales increase by an unprecedented 475% YOY[1], delivering incremental sales for retailers and fuelling the development of a new Spirit Beers sub-category which HEINEKEN believes could be a £200m segment by 2016.

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  7. HEINEKEN renews UEFA Champions League sponsorship

    HEINEKEN today announced the extension of its sponsorship with the UEFA Champions League. The new agreement means that Heineken® the leading international, premium beer brand will continue as an official partner of the world's most prestigious club football competition up to and including the 2017 / 2018 season.

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  8. Capital bars given creative new look with Sol

    HEINEKEN-owned super premium packaged beer Sol is creating permanent branded areas in flagship London bars as part of ongoing below-the-line activity celebrating its new Espiritu Libre (Free Spirit) consumer proposition. The initiative is designed to bring the new brand positioning and premium credentials to life and increase trial and visibility for the brand among its primary 30-35 year old male audience.

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  9. Bulmers is crowned total market No. 1 modern cider

    HEINEKEN, the UK's leading cider and beer business, continues to gain cider sales with latest total trade data showing that Bulmers has risen to become the UK's No.1 Modern Cider[1] for the first time in the brand's history. Increasing its total volume share of Modern Cider to 21%, Bulmers' combined on and off-trade sales are now worth over £229million.

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  10. Bulmers launches 'Harvestimator' Campaign

    Bulmers, the UK's No 1 Modern cider maker is launching a new Facebook campaign to remind fans about the fresh apples that are used to make Bulmers cider.

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