Press Releases

  1. New Heineken® "Sunrise" TV ad shows how dancing more and drinking slow makes for a great night out.

    Heineken® today (January 6) begins airing a powerful new TV advert in the UK, which focuses on the core elements of what makes a special night unforgettable- a superstar DJ playing great dance music, your friends and seeing a beautiful sunrise.

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  2. The Big Interview: David Forde, Heineken UK

    David Forde’s piercing blue eyes flash with anger, he holds my gaze, and the joviality that has characterised our conversation to date evaporates.

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  3. Heineken 'lights up the night' with designer club bottle

    Innovation has been at the core of the Heineken® brand for over 140 years and the iconic world beer is continuing its journey of exploration with the UK launch of its design-led premium aluminium Club bottle.

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  4. John Smith's races north with new press and radio campaign

    John Smith's Extra Smooth , the UK's favourite ale, is 'upping the ante' with the launch of a new creative campaign that harnesses the brand's links to horseracing and the smooth, No Nonsense credentials for which the beer is famous.

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  5. Essex 1, Germany 0!

    Sunday footballer wins penalty shoot out against German national keepein latest Strongbow EARN IT challenge.

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  6. Top talent recognised at Star Pubs & Bars awards ceremony

    HEINEKEN's pub business, Star Pubs & Bars celebrated the achievements of some of its most successful licensees at a gala awards ceremony in Birmingham last night (14th November).

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  7. Herefordshire visit reinforces HEINEKEN's global cider ambitions

    Jean-François van Boxmeer, Chairman of the Executive Board and CEO of HEINEKEN, and Alexis Nasard, President of Western Europe & Chief Marketing Officer have spent today(November 6) visiting the company's cider business HP Bulmer in Herefordshire. The company used the visit to call upon the Chancellor to halt the automatic, above inflation, increase in cider duty each year.

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  8. The Scotsman Interview with David Forde

    David Forde, who became the managing director of Edinburgh-based Heineken UK in May, is virtually Darwinian in his views on the survival of the fittest, writes Martin Flanagan.

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  9. HEINEKEN 'Speerheads' creation of buoyant new spirit beers segment

    HEINEKEN, the UK's leading cider and beer business, continues to drive growth within the Beer category with its cutting-edge, tequila-flavoured premium bottled lager; Desperados. As the UK's fastest growing beer brand, Desperados has seen value sales increase by an unprecedented 475% YOY[1], delivering incremental sales for retailers and fuelling the development of a new Spirit Beers sub-category which HEINEKEN believes could be a £200m segment by 2016.

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  10. HEINEKEN renews UEFA Champions League sponsorship

    HEINEKEN today announced the extension of its sponsorship with the UEFA Champions League. The new agreement means that Heineken® the leading international, premium beer brand will continue as an official partner of the world's most prestigious club football competition up to and including the 2017 / 2018 season.

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