Press Releases

  1. Capital bars given creative new look with Sol

    HEINEKEN-owned super premium packaged beer Sol is creating permanent branded areas in flagship London bars as part of ongoing below-the-line activity celebrating its new Espiritu Libre (Free Spirit) consumer proposition. The initiative is designed to bring the new brand positioning and premium credentials to life and increase trial and visibility for the brand among its primary 30-35 year old male audience.

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  2. Bulmers is crowned total market No. 1 modern cider

    HEINEKEN, the UK's leading cider and beer business, continues to gain cider sales with latest total trade data showing that Bulmers has risen to become the UK's No.1 Modern Cider[1] for the first time in the brand's history. Increasing its total volume share of Modern Cider to 21%, Bulmers' combined on and off-trade sales are now worth over £229million.

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  3. Bulmers launches 'Harvestimator' Campaign

    Bulmers, the UK's No 1 Modern cider maker is launching a new Facebook campaign to remind fans about the fresh apples that are used to make Bulmers cider.

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  4. HEINEKEN set to score on-trade sales with new UEFA Champions League and Heineken Cup activation

    Giving drinkers even more reason to choose Heineken® and providing pubs and clubs with an exclusive opportunity to be part of this season's biggest televised sporting events, HEINEKEN has unveiled new activation support for the UEFA Champions League and the Heineken Cup. Leveraging the brand's long-standing partnerships with the leading tournaments, this season's support packages include exciting new promotions which offer drinkers the chance to win tickets to the season's biggest matches.

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  5. Charlton Athletic re-sign HEINEKEN

    HEINEKEN, the UK's leading cider and beer business, has extended its long-term partnership with Charlton Athletic FC by agreeing a new, exclusive contract to supply draught and packaged cider and beer at the Championship club's 27,111 - capacity stadium. Visitors to The Valley are now be able to enjoy a range of market leading brands on draught, including Foster's, Kronenbourg 1664, Strongbow, John Smith’s and Murphy's Irish Stout and premium packaged products Heineken ®, Desperados, Tiger and Bulmers cider served in the public concourse bars or private banqueting and conference facilities.

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  6. Local cricketer takes on Jimmy Anderson

    Pete goes head-to-head with the England legend in Strongbow 'EARN IT.' Challenge

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  7. HEINEKEN raises a toast to the opening of the SSE Hydro

    HEINEKEN, the UK's leading cider maker and brewer, celebrated its appointment as official supplier of cider and beer to the SSE Hydro, Scotland's new home of live entertainment, when the arena opened its doors to the public this week.

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  8. HEINEKEN raises a toast to the opening of the SSE Hydro

    HEINEKEN, the UK's leading cider maker and brewer, celebrated its appointment as official supplier of cider and beer to the SSE Hydro, Scotland's new home of live entertainment, when the arena opened its doors to the public this week.

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  9. The Heineken Rugby Show launches on You Tube

    HEINEKEN, sponsor of Europe's premier club competition and the 2015 Rugby World Cup, is extending its backing for the Heineken Cup this season through the launch of a new 'bite-size' rugby show on YouTube.

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  10. HEINEKEN installed as official drinks supplier to First Direct Arena Leeds

    HEINEKEN has been appointed as the official supplier of cider and beer to the First Direct Arena Leeds. The agreement will extend HEINEKEN's relationship with SMG-Europe by adding to established trading partnerships enjoyed at other company-operated entertainment venues in Newcastle, York, Manchester and Scunthorpe. SMG Europe is the largest operator of indoor entertainment arenas in the UK with venues across Europe.

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