Press Releases

  1. HEINEKEN set to score on-trade sales with new UEFA Champions League and Heineken Cup activation

    Giving drinkers even more reason to choose Heineken® and providing pubs and clubs with an exclusive opportunity to be part of this season's biggest televised sporting events, HEINEKEN has unveiled new activation support for the UEFA Champions League and the Heineken Cup. Leveraging the brand's long-standing partnerships with the leading tournaments, this season's support packages include exciting new promotions which offer drinkers the chance to win tickets to the season's biggest matches.

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  2. Charlton Athletic re-sign HEINEKEN

    HEINEKEN, the UK's leading cider and beer business, has extended its long-term partnership with Charlton Athletic FC by agreeing a new, exclusive contract to supply draught and packaged cider and beer at the Championship club's 27,111 - capacity stadium. Visitors to The Valley are now be able to enjoy a range of market leading brands on draught, including Foster's, Kronenbourg 1664, Strongbow, John Smith’s and Murphy's Irish Stout and premium packaged products Heineken ®, Desperados, Tiger and Bulmers cider served in the public concourse bars or private banqueting and conference facilities.

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  3. Local cricketer takes on Jimmy Anderson

    Pete goes head-to-head with the England legend in Strongbow 'EARN IT.' Challenge

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  4. HEINEKEN raises a toast to the opening of the SSE Hydro

    HEINEKEN, the UK's leading cider maker and brewer, celebrated its appointment as official supplier of cider and beer to the SSE Hydro, Scotland's new home of live entertainment, when the arena opened its doors to the public this week.

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  5. HEINEKEN raises a toast to the opening of the SSE Hydro

    HEINEKEN, the UK's leading cider maker and brewer, celebrated its appointment as official supplier of cider and beer to the SSE Hydro, Scotland's new home of live entertainment, when the arena opened its doors to the public this week.

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  6. The Heineken Rugby Show launches on You Tube

    HEINEKEN, sponsor of Europe's premier club competition and the 2015 Rugby World Cup, is extending its backing for the Heineken Cup this season through the launch of a new 'bite-size' rugby show on YouTube.

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  7. HEINEKEN installed as official drinks supplier to First Direct Arena Leeds

    HEINEKEN has been appointed as the official supplier of cider and beer to the First Direct Arena Leeds. The agreement will extend HEINEKEN's relationship with SMG-Europe by adding to established trading partnerships enjoyed at other company-operated entertainment venues in Newcastle, York, Manchester and Scunthorpe. SMG Europe is the largest operator of indoor entertainment arenas in the UK with venues across Europe.

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  8. Heineken® centre stage at BFI London Film Festival

    Heineken® centre stage at BFI London Film Festival

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  9. HEINEKEN drives up cider and beer innovation

    With the UK still basking in the sunshine from the best summer since 2006, HEINEKEN, the UK’s leading cider and beer business, is toasting outstanding sales success for two major pieces of product innovation. Launched to reinvigorate the Beer and Cider category, Foster's Radler and Strongbow Dark Fruit are already adding substantial incremental value as new shoppers flock to both the brands and category sub-sectors.

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  10. Manchester City renews HEINEKEN partnership

    Manchester City Football Club is delighted to announce it has renewed its long-standing partnership with HEINEKEN, the UK’s leading beer and cider company.

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