Press Releases

  1. Heineken® centre stage at BFI London Film Festival

    Heineken® centre stage at BFI London Film Festival

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  2. HEINEKEN drives up cider and beer innovation

    With the UK still basking in the sunshine from the best summer since 2006, HEINEKEN, the UK’s leading cider and beer business, is toasting outstanding sales success for two major pieces of product innovation. Launched to reinvigorate the Beer and Cider category, Foster's Radler and Strongbow Dark Fruit are already adding substantial incremental value as new shoppers flock to both the brands and category sub-sectors.

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  3. Manchester City renews HEINEKEN partnership

    Manchester City Football Club is delighted to announce it has renewed its long-standing partnership with HEINEKEN, the UK’s leading beer and cider company.

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  4. Bridget strikes a blow for feminism at Foster's Edinburgh Comedy Awards

    Female stand-up Bridget Christie emerged from a seven-strong shortlist to scoop the Best Comedy Show award and a cheque for £10,000 when the 33rd Foster’s Edinburgh Comedy Awards were presented by Steve Coogan and 2012 award winner Doctor Brown at the Dovecot Studios, Edinburgh.

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  5. Brighton & Hove Albion Team Up With HEINEKEN

    HEINEKEN, the UK’s leading cider and beer business, has secured an exclusive five year agreement with Brighton & Hove Albion FC to supply draught and packaged cider and lager at the Championship club’s 30,000 -capacity stadium. Visitors to the Amex Stadium will be able to enjoy a range of big name brands including Foster’s, Heineken ®, Kronenbourg 1664, Strongbow, Bulmers and Desperados in the concourse bars, kiosks and banqueting and conference facilities.

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  6. Foster's In Broadcasting First With Channel 4

    Channel 4 has unveiled a broadcasting first in the shape of a series of new, interactive, live Foster’s sponsorship idents around comedy game show 8 out of 10 Cats Does Countdown..

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  7. Edinburgh Festival Goers Set To Enjoy The Fringe With The Amber Nectar

    HEINEKEN’s leading lager brand Foster’s, will again be at the heart of Edinburgh’s renowned Fringe Festival (August 2 – 26) through its sponsorship of the Foster’s Edinburgh Comedy Awards and The Gilded Balloon’s ‘So You Think You’re Funny?’ competition.

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  8. Leeds & Strongbow Reunited

    Strongbow, Britain’s No 1 cider brand and a former shirt sponsor of Leeds United FC, will make a welcome return to the club's Elland Road ground in the new season as part of a new pouring rights agreement signed by the club and their catering partner Compass with HEINEKEN, the UK's leading cider and beer business.

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  9. 5-A-Side Footballers Can 'Kick Back' With Foster's Radler

    FOSTER’S RADLER, the exciting combination of Foster’s lager cut with cloudy lemon, is set to deliver the perfect post-match refreshment at PlayFootball 5-a-Side Centres, after being installed as an official partner by Sports & Leisure Group Ltd, the leading UK developer and operator of multi-sport and leisure facilities.

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  10. Foster's Riverside Debut Is 'Good Call' For Boro

    FOSTER’S lager has been installed as the Official Beer Partner of Middlesbrough FC as part of a new beer and cider supply agreement between the club and HEINEKEN, the UK’s leading cider and beer business.

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