Press Releases

  1. Bridget strikes a blow for feminism at Foster's Edinburgh Comedy Awards

    Female stand-up Bridget Christie emerged from a seven-strong shortlist to scoop the Best Comedy Show award and a cheque for £10,000 when the 33rd Foster’s Edinburgh Comedy Awards were presented by Steve Coogan and 2012 award winner Doctor Brown at the Dovecot Studios, Edinburgh.

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  2. Brighton & Hove Albion Team Up With HEINEKEN

    HEINEKEN, the UK’s leading cider and beer business, has secured an exclusive five year agreement with Brighton & Hove Albion FC to supply draught and packaged cider and lager at the Championship club’s 30,000 -capacity stadium. Visitors to the Amex Stadium will be able to enjoy a range of big name brands including Foster’s, Heineken ®, Kronenbourg 1664, Strongbow, Bulmers and Desperados in the concourse bars, kiosks and banqueting and conference facilities.

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  3. Foster's In Broadcasting First With Channel 4

    Channel 4 has unveiled a broadcasting first in the shape of a series of new, interactive, live Foster’s sponsorship idents around comedy game show 8 out of 10 Cats Does Countdown..

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  4. Edinburgh Festival Goers Set To Enjoy The Fringe With The Amber Nectar

    HEINEKEN’s leading lager brand Foster’s, will again be at the heart of Edinburgh’s renowned Fringe Festival (August 2 – 26) through its sponsorship of the Foster’s Edinburgh Comedy Awards and The Gilded Balloon’s ‘So You Think You’re Funny?’ competition.

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  5. Leeds & Strongbow Reunited

    Strongbow, Britain’s No 1 cider brand and a former shirt sponsor of Leeds United FC, will make a welcome return to the club's Elland Road ground in the new season as part of a new pouring rights agreement signed by the club and their catering partner Compass with HEINEKEN, the UK's leading cider and beer business.

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  6. 5-A-Side Footballers Can 'Kick Back' With Foster's Radler

    FOSTER’S RADLER, the exciting combination of Foster’s lager cut with cloudy lemon, is set to deliver the perfect post-match refreshment at PlayFootball 5-a-Side Centres, after being installed as an official partner by Sports & Leisure Group Ltd, the leading UK developer and operator of multi-sport and leisure facilities.

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  7. Foster's Riverside Debut Is 'Good Call' For Boro

    FOSTER’S lager has been installed as the Official Beer Partner of Middlesbrough FC as part of a new beer and cider supply agreement between the club and HEINEKEN, the UK’s leading cider and beer business.

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  8. John Smith's 'Smooth As Silk' Leads Horses To Pub Drinkers

    JOHN SMITH’S long-running association with horse racing is being enhanced from this month (July) through a ‘Smooth as Silks’ campaign, an on-trade initiative designed to give drinkers a chance to ‘buy one ticket and get one free’ at jump and flat racecourses across the UK.

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  9. Star Pubs & Bars recognised in Business in the Community's 2013 Responsible Business Awards

    HEINEKEN owned, Star Pubs & Bars was named overall winner of the ASDA Enterprise Growth Award at Business in the Community’s annual Responsible Business Awards Gala Dinner in London last night.

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  10. Foster's Makes Good Call For Edinburgh Comedy Awards

    Foster’s, sponsor of the Edinburgh Comedy Awards since 2010, is extending its partnership with the prestigious Awards for another three years. Gayle Harrison, Brand Director – Foster’s at brand owners HEINEKEN said: “Comedy in all its forms lies at the heart of Foster’s brand strategy and the Foster’s Edinburgh Comedy Awards provide a solid and lasting foundation for our marketing ambitions.

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