Press Releases

  1. John Smith's 'Smooth As Silk' Leads Horses To Pub Drinkers

    JOHN SMITH’S long-running association with horse racing is being enhanced from this month (July) through a ‘Smooth as Silks’ campaign, an on-trade initiative designed to give drinkers a chance to ‘buy one ticket and get one free’ at jump and flat racecourses across the UK.

    Read More

  2. Star Pubs & Bars recognised in Business in the Community's 2013 Responsible Business Awards

    HEINEKEN owned, Star Pubs & Bars was named overall winner of the ASDA Enterprise Growth Award at Business in the Community’s annual Responsible Business Awards Gala Dinner in London last night.

    Read More

  3. Foster's Makes Good Call For Edinburgh Comedy Awards

    Foster’s, sponsor of the Edinburgh Comedy Awards since 2010, is extending its partnership with the prestigious Awards for another three years. Gayle Harrison, Brand Director – Foster’s at brand owners HEINEKEN said: “Comedy in all its forms lies at the heart of Foster’s brand strategy and the Foster’s Edinburgh Comedy Awards provide a solid and lasting foundation for our marketing ambitions.

    Read More

  4. Foster's Vintage Games And Glassware Take Consumers Back To 1888

    HEINEKEN, the UK’s leading cider and beer business, has launched new summer promotions for its flagship mainstream lager brand Foster’s. Celebrating Foster’s 125th anniversary, the new activities will give on trade drinkers the chance to win a range of vintage bar games, while off trade shoppers can win stylish Foster’s 1888 branded glassware.

    Read More

  5. Strongbow Dark Fruit Campaign Brings New Dark Edge To 'EARN IT'

    HEINEKEN, the UK’s leading cider and beer business, is launching a national campaign for its new flavoured cider variant Strongbow Dark Fruit.

    Read More

  6. Desperados Sensory Illusions Campaign Set To Conjure Up On Trade Sales

    HEINEKEN, the UK’s leading Cider and Beer business has unveiled a dynamic summer long campaign for its cutting-edge premium packaged lager brand Desperados. Designed to put the original tequila-flavoured lager front-of-mind for consumers, the campaign will drive trial and visibility in the on-trade via memorable sampling activity featuring a talented illusionist.

    Read More

  7. Desperados Sensory Illusions Campaign Set To Conjure Up On Trade Sales

    HEINEKEN, the UK’s leading Cider and Beer business has unveiled a dynamic summer long campaign for its cutting-edge premium packaged lager brand Desperados. Designed to put the original tequila-flavoured lager front-of-mind for consumers, the campaign will drive trial and visibility in the on-trade via memorable sampling activity featuring a talented illusionist.

    Read More

  8. HEINEKEN Brands Win Top Billing At BST Hyde Park Festival

    HEINEKEN, the UK’s leading cider and beer business, has secured a major agreement with blue-chip sports and entertainment presenters AEG that installs the company as the main supplier of cider and beer to the Barclaycard British Summer Time Hyde Park Festival for the next five years.

    Read More

  9. Soldiers March To Cricket Victory

    Cries of 'Army, Army' replaced the more familiar battle cry of 'Barmy Army' when a team of serving soldiers won the HEINEKEN-sponsored 2013 Inter -Services Twenty20 cricket tournament at Lords.

    Read More

  10. HEINEKEN Invites Licensees To Discover Cask And Increase Sales

    HEINEKEN, the UK’s leading cider and beer business, is reinvigorating its cask ale offering through the launch of Discover Cask, a new guide designed to help licensees increase their sales of cask ales.

    Read More