Press Releases

  1. Foster's Vintage Games And Glassware Take Consumers Back To 1888

    HEINEKEN, the UK’s leading cider and beer business, has launched new summer promotions for its flagship mainstream lager brand Foster’s. Celebrating Foster’s 125th anniversary, the new activities will give on trade drinkers the chance to win a range of vintage bar games, while off trade shoppers can win stylish Foster’s 1888 branded glassware.

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  2. Strongbow Dark Fruit Campaign Brings New Dark Edge To 'EARN IT'

    HEINEKEN, the UK’s leading cider and beer business, is launching a national campaign for its new flavoured cider variant Strongbow Dark Fruit.

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  3. Desperados Sensory Illusions Campaign Set To Conjure Up On Trade Sales

    HEINEKEN, the UK’s leading Cider and Beer business has unveiled a dynamic summer long campaign for its cutting-edge premium packaged lager brand Desperados. Designed to put the original tequila-flavoured lager front-of-mind for consumers, the campaign will drive trial and visibility in the on-trade via memorable sampling activity featuring a talented illusionist.

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  4. Desperados Sensory Illusions Campaign Set To Conjure Up On Trade Sales

    HEINEKEN, the UK’s leading Cider and Beer business has unveiled a dynamic summer long campaign for its cutting-edge premium packaged lager brand Desperados. Designed to put the original tequila-flavoured lager front-of-mind for consumers, the campaign will drive trial and visibility in the on-trade via memorable sampling activity featuring a talented illusionist.

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  5. HEINEKEN Brands Win Top Billing At BST Hyde Park Festival

    HEINEKEN, the UK’s leading cider and beer business, has secured a major agreement with blue-chip sports and entertainment presenters AEG that installs the company as the main supplier of cider and beer to the Barclaycard British Summer Time Hyde Park Festival for the next five years.

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  6. Soldiers March To Cricket Victory

    Cries of 'Army, Army' replaced the more familiar battle cry of 'Barmy Army' when a team of serving soldiers won the HEINEKEN-sponsored 2013 Inter -Services Twenty20 cricket tournament at Lords.

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  7. HEINEKEN Invites Licensees To Discover Cask And Increase Sales

    HEINEKEN, the UK’s leading cider and beer business, is reinvigorating its cask ale offering through the launch of Discover Cask, a new guide designed to help licensees increase their sales of cask ales.

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  8. John Smith's Saddles Up For A Summer Of Top Racing

    The John Smith’s racing calendar is starting to heat up for the summer with high profile race meetings at Newcastle, Uttoxeter and York.

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  9. New HEINEKEN Training Platform Set To Help Licensees Achieve 'Pint Perfection'

    HEINEKEN, the UK’s leading cider and beer business, has announced the launch of a new training programme, Pint Perfection. With draught beer and cider delivering 89% of total on-trade sales volumes, the new initiative has been developed to give bar staff the confidence to deliver the perfect pint and help tap the incremental sales opportunity the category presents.

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  10. Britain Invited To 'Let There Be Beer'

    Beer industry unites to launch a campaign to bring Britain back to beer

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