Press Releases

  1. John Smith's Saddles Up For A Summer Of Top Racing

    The John Smith’s racing calendar is starting to heat up for the summer with high profile race meetings at Newcastle, Uttoxeter and York.

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  2. New HEINEKEN Training Platform Set To Help Licensees Achieve 'Pint Perfection'

    HEINEKEN, the UK’s leading cider and beer business, has announced the launch of a new training programme, Pint Perfection. With draught beer and cider delivering 89% of total on-trade sales volumes, the new initiative has been developed to give bar staff the confidence to deliver the perfect pint and help tap the incremental sales opportunity the category presents.

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  3. Britain Invited To 'Let There Be Beer'

    Beer industry unites to launch a campaign to bring Britain back to beer

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  4. Foster's Brews Barrel Of Laughs With 'So You Think You're Funny?' 2013

    Foster's is extending its support for comedy and the Edinburgh Festival Fringe, through its second year of partnership with leading festival venue The Gilded Balloon, as the title sponsor of its prestigious amateur comedy competition, So You Think You're Funny?

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  5. Kronenbourg 1664 takes taste supreme into new territory

    HEINEKEN, the UK's leading beer and cider business, is emphasising the outstanding taste credentials of its premium draught lager brand Kronenbourg 1664 in a new print and online campaign that will run across national press and sport titles and lifestyle magazines in October and November.

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  6. Strongbow Encourages Consumers To 'Earn It' In New TV Experiential Campaign

    HEINEKEN, the UK’s leading cider and beer business, has teamed up with England fast bowling legend Jimmy Anderson to bring a new through-the line dimension to Strongbow’s EARN IT marketing campaign this summer.

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  7. HEINEKEN Announces New Senior On-Trade Appointment

    HEINEKEN, the UK’s leading cider and beer business, is strengthening its focus on category and trade marketing with the appointment of Andrew Turner as Category & Trade Marketing Director, On-Trade.

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  8. Sol's New Look Brings Mexican Spirit Of Independence To UK

    SOL, the international premium packaged lager from Mexico, is unveiling a vibrant new global identity in UK bars this summer as part of the international roll-out of a stylish new 330ml flint, long neck bottle and secondary packaging designed to improve stand out and drive sales.

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  9. HEINEKEN Everyday Cider Strategy Bears Strongbow Dark Fruit

    HEINEKEN, the UK’s leading cider and beer business, is adding another string to Strongbow, its iconic cider brand, with the launch of a new flavoured variant, Strongbow Dark Fruit. The launch follows the successful introduction of Strongbow Pear, which led HEINEKEN’s transformation of the Everyday Cider category in 2012 when the product was voted the No.1 selling Long Alcoholic Drink (LAD) of the year.

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  10. HEINEKEN Announces Senior Off Trade Management Team Appointments

    In a move to strengthen its focus on category and trade marketing, HEINEKEN, the UK’s leading cider and beer business, has confirmed the appointment of Craig Clarkson as Category & Trade Marketing Director –Off Trade.

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