Press Releases

  1. Heineken Paints London Green On The 'Road To The Final'

    Heineken, proud sponsor of the UEFA Champions' League since 2005, is teaming up with licensees to ‘Paint London Green’ as part of its plans to ensure that the Capital’s best pubs are the place to celebrate the final of the competition on May 25 at Wembley.

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  2. HEINEKEN Backs Bulmers With New Multi-Media Campaign

    HEINEKEN's leading modern cider brand Bulmers is launching a new press, outdoor and digital campaign next month in tandem with a new innovative partnership with XFM, Clear Channel and CBS to deepen engagement with brand consumers and social media fans and followers.

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  3. HEINEKEN Unveils TV Support For Foster's Radler

    HEINEKEN, the UK’s leading cider and beer business, is planning to build on the launch momentum of Foster’s Radler, a refreshing combination of Foster’s lager cut with cloudy lemon, through an up-weighted marketing investment that embraces TV in addition to print and outdoor media.

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  4. Long Shot Auroras Encore Wins John Smith's Grand National

    Yorkshire trainer Sue Smith – wife of former top show jumper Harvey Smith- became only the third woman to train a Grand National winner in the race’s 166-year history when 66-1 shot Auroras Encore and Scottish jockey Ryan Mania raced to an unexpected Aintree victory in the 2013 John Smith’s Grand National.

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  5. Arena Racing Company sign up to new HEINEKEN Partnership

    The Arena Racing Company (ARC), the largest racecourse group in Britain, has joined forces with HEINEKEN and John Smith’s, the leading commercial sponsor of racing in the UK.

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  6. Arena Racing Company sign up to new HEINEKEN Partnership

    The Arena Racing Company (ARC), the largest racecourse group in Britain, has joined forces with HEINEKEN and John Smith’s, the leading commercial sponsor of racing in the UK.

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  7. HEINEKEN Introduces The 'Posh Drop' In New TV & Outdoor Work For Foster's Gold

    HEINEKEN, the UK’s leading cider and beer business, is launching a new TV and outdoor creative for its premium bottled lager Foster’s Gold which builds on the product’s ‘posh and sophisticated’ credentials while remaining true to the parent brand’s inherent ‘No Worries’ values.

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  8. John Smith's Grand National Legends - Chapter 4

    John Smith’s and Aintree have today announced the five racing ‘greats’ who are to be inducted into the John Smith’s Grand National Legends hall of fame. The Legends celebrates the history of the Grand National and an awards ceremony will be held at Aintree racecourse on John Smith’s Grand National Day – Saturday 6th April.

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  9. Kronenbourg 1664's 'Funnel Vision' Brings New Glass Act To The Bar

    HEINEKEN, the UK’s leading cider and beer business, has unveiled a stylish, new pint glass for its premium draught lager Kronenbourg 1664 to enhance the consumer drinking experience and build on the quality credentials of the brand.

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  10. New Foster's Radler To Sponsor Brighton Marathon

    The Grounded Events Company, organisers of the Brighton Marathon, have sealed an exciting new sponsorship agreement with HEINEKEN, the UK’s leading cider and beer company, that will install Foster’s Radler as a main sponsor and the official beer of the 2013 race.

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