Press Releases

  1. Long Shot Auroras Encore Wins John Smith's Grand National

    Yorkshire trainer Sue Smith – wife of former top show jumper Harvey Smith- became only the third woman to train a Grand National winner in the race’s 166-year history when 66-1 shot Auroras Encore and Scottish jockey Ryan Mania raced to an unexpected Aintree victory in the 2013 John Smith’s Grand National.

    Read More

  2. Arena Racing Company sign up to new HEINEKEN Partnership

    The Arena Racing Company (ARC), the largest racecourse group in Britain, has joined forces with HEINEKEN and John Smith’s, the leading commercial sponsor of racing in the UK.

    Read More

  3. Arena Racing Company sign up to new HEINEKEN Partnership

    The Arena Racing Company (ARC), the largest racecourse group in Britain, has joined forces with HEINEKEN and John Smith’s, the leading commercial sponsor of racing in the UK.

    Read More

  4. HEINEKEN Introduces The 'Posh Drop' In New TV & Outdoor Work For Foster's Gold

    HEINEKEN, the UK’s leading cider and beer business, is launching a new TV and outdoor creative for its premium bottled lager Foster’s Gold which builds on the product’s ‘posh and sophisticated’ credentials while remaining true to the parent brand’s inherent ‘No Worries’ values.

    Read More

  5. John Smith's Grand National Legends - Chapter 4

    John Smith’s and Aintree have today announced the five racing ‘greats’ who are to be inducted into the John Smith’s Grand National Legends hall of fame. The Legends celebrates the history of the Grand National and an awards ceremony will be held at Aintree racecourse on John Smith’s Grand National Day – Saturday 6th April.

    Read More

  6. Kronenbourg 1664's 'Funnel Vision' Brings New Glass Act To The Bar

    HEINEKEN, the UK’s leading cider and beer business, has unveiled a stylish, new pint glass for its premium draught lager Kronenbourg 1664 to enhance the consumer drinking experience and build on the quality credentials of the brand.

    Read More

  7. New Foster's Radler To Sponsor Brighton Marathon

    The Grounded Events Company, organisers of the Brighton Marathon, have sealed an exciting new sponsorship agreement with HEINEKEN, the UK’s leading cider and beer company, that will install Foster’s Radler as a main sponsor and the official beer of the 2013 race.

    Read More

  8. Foster's Reinforces Links With Comedy With New Channel 4 Programme Idents

    A new set of Foster’s-branded programme idents created by Adam & Eve is set to launch this month (March) and reinvigorate the brand’s sponsorship of more than 100 hours of Original Comedy on Channel 4 in 2013.

    Read More

  9. New Bulmers Ad Campaign Takes Bulmers Back To The Beginning

    HEINEKEN’s leading Modern Cider brand Bulmers will be back on TV from March 4 with new advertising created by Adam & Eve. The 60” spot, ‘Reverse’, follows groups of twenty-somethings enjoying a summer night in the city. A twist is revealed as it becomes clear that the journeys and events are being played out in reverse. The ad ends at the beginning, with the first drink of the evening to show that a refreshing pint of Bulmers over ice is the perfect way to begin great times with friends.

    Read More

  10. Heineken Refreshes The Shelves With Stylish New Packs

    Heineken® has unveiled a new secondary packaging design to reinforce the brand’s premium credentials and modernity.

    Read More