Press Releases

  1. Foster's Reinforces Links With Comedy With New Channel 4 Programme Idents

    A new set of Foster’s-branded programme idents created by Adam & Eve is set to launch this month (March) and reinvigorate the brand’s sponsorship of more than 100 hours of Original Comedy on Channel 4 in 2013.

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  2. New Bulmers Ad Campaign Takes Bulmers Back To The Beginning

    HEINEKEN’s leading Modern Cider brand Bulmers will be back on TV from March 4 with new advertising created by Adam & Eve. The 60” spot, ‘Reverse’, follows groups of twenty-somethings enjoying a summer night in the city. A twist is revealed as it becomes clear that the journeys and events are being played out in reverse. The ad ends at the beginning, with the first drink of the evening to show that a refreshing pint of Bulmers over ice is the perfect way to begin great times with friends.

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  3. Heineken Refreshes The Shelves With Stylish New Packs

    Heineken® has unveiled a new secondary packaging design to reinforce the brand’s premium credentials and modernity.

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  4. HEINEKEN Unveils Exciting New Additions To Bulmers Cider Family

    HEINEKEN, the UK’s leading producer and distributor of cider and beer, is strengthening its range of Bulmers modern ciders with the launch of two exciting fruit flavoured ciders, Bulmers Cider Bold Black Cherry and Bulmers Cider Pressed Red Grape.

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  5. Heineken names David Forde new UK MD

    Heineken has announced that David Forde, currently managing director of the brewer’s Irish operation, is to become MD of its UK business.

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  6. Grand National Legends Line Up For Aintree Action

    John Smith's and Aintree have announced the shortlist of ten racing legends who have been nominated by a panel of racing experts for inclusion in the John Smith's Grand National Legends Hall of Fame.

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  7. Foster's Celebrates 1888 As A Vintage Year For Beer!

    HEINEKEN, the UK’s leading cider and beer business, is launching a new 60 second TV execution for Foster’s, its flagship standard lager, to celebrate the Australian heritage of the brand and honour its 125th anniversary.

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  8. HEINEKEN Unveils Latest Innovation From Foster's

    HEINEKEN, the UK’s leading cider and beer business, has announced the launch of Foster’s Radler, an exciting, new 2% ABV Foster’s lager cut with natural lemon juice.

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  9. Legend Cantona Hops Into Action In New Kronenbourg 1664 TV Work

    HEINEKEN, the UK’s leading cider and beer business has unveiled a tongue-in-cheek TV campaign for its premium lager brand Kronenbourg 1664® , created by Ogilvy & Mather with media planning by MediaVest, which shows French football legend Eric Cantona revealing his boundless admiration for the ‘hero hop farmers of Alsace’. The campaign unequivocally positions Kronenbourg 1664 as a reward for self-confident men who put taste first. It celebrates the brand’s distinctive taste and harnesses this product truth to set it apart from competitor brands.

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  10. HEINEKEN Builds on Legacy Of 2012 Olympics With New Ally Pally Partnership

    HEINEKEN, the UK’s leading brewer and cider maker, has been appointed as the official supplier of beer and cider to Alexandra Palace, the iconic North London multi-platform entertainment venue that has this month hosted headline sports events. which include the Ladbroke’s World Darts Championship, the launch of the world Ping Pong championship and Masters Snooker. The venue, which also played host to the Holland Heineken House during the 2012 London Olympics, kicks off its award winning annual live music calendar in March with Suede, who are expected to attract some 10,000 concert goers.

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