Press Releases

  1. Foster's Sponsors The Laughs At This Year's British Comedy Awards

    Foster's is reinforcing its links with comedy by extending its sponsorship of the prestigious British Comedy Awards for a third year. The 23rd British Comedy Awards will be screened live on Channel 4 on December 12 with show host Jonathan Ross.

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  2. Heineken In Union With Charity Walk For Heroes

    Three Royal Navy sailors have enlisted the support of HEINEKEN, the UK’s leading beer and cider business for their latest effort to raise money for Help for Heroes by walking from Twickenham to Cardiff where they will present the match ball for the Wales v England Six Nations fixture next March.

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  3. Heineken Appointed As Official Drinks Supplier For The Hydro

    HEINEKEN, the UK’s leading brewer and cider maker, has been appointed as the official supplier of beer and cider to The Hydro – Scotland’s new home of live entertainment opening September 2013 at the Scottish Exhibition + Conference Centre (SECC) complex in Glasgow.

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  4. John Smith's Enters Final Furlong Of Grand National Title Sponsorship

    Aintree Racecourse is in the process of seeking a new title sponsor for the Grand National from 2014 after ale brand, John Smith’s confirmed that they will not be renewing the sponsorship beyond next year. The 2013 meeting will see the HEINEKEN owned John Smith’s brand backing the Grand National for the 9th consecutive year, after announcing a 3-year sponsorship deal in 2004 and further 3-year extensions to the agreement in 2006 and 2009.

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  5. Heineken Unveils Improved Agreements And Support For Lessee Partners And A New Name For Pub Business

    HEINEKEN, the UK’s leading beer and cider producer and a passionate supporter of the great British pub, has announced that it is extending its range of agreements and increasing the flexibility of its existing leases. A new 3 year Business Start-up Agreement has been created for pubs where operators have the opportunity to significantly increase trade. Entry is low cost (starting at £10,000 including a flat £3,000 deposit) and, in a groundbreaking move for the pub industry, operators can terminate their contract with three months’ notice at any time.

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  6. New Heineken Draught Dispense Systems Set To Transform Cost Of Serving Quality Beer In Horeca Sector

    HEINEKEN, the UK’s leading beer and cider business, is planning to transform the cost to serve top quality draught beer in the hotel, restaurant and catering sector with the national launch of a compact Continental style under bar dispense system.

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  7. HEINEKEN Teams Up With Manchester City Football Club In Premier Hospitality Experience

    As a proud partner and supplier to Premiership Champions Manchester City Football Club, the HEINEKEN On-Trade sales team is looking forward to celebrating another successful season at the club’s Etihad Stadium.

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  8. Kronenbourg 1664 Launches Connoissuer Glass

    HEINEKEN, the UK’s leading beer and cider business, is launching an exclusive glassware promotion in leading convenience stores for its biggest-selling premium lager brand Kronenbourg 1664. Rolling out this month, Co-op, Budgens and SPAR shoppers will be able to claim a limited edition 330ml Kronenbourg 1664 glass created by French fashion designer Christian Lacroix, when they purchase any Kronenbourg 1664 promotional pack.

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  9. Newcastle Brown Unveils Latest Seasonal Limited Edition Brews

    Newcastle Brown Ale, the UK’s biggest-selling premium packaged ale, is intensifying its efforts to drive growth in the category through the launch of two new Limited Edition brews that will capitalise on the growing consumer interest and demand for specialist bottled ales.

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  10. The Tiger Makes Its Presence Known In London

    Tiger Beer is continuing its promotional activity with a targeted advertising burst at impactful sites across London, enabling the premium lager to reach key consumers in upbeat drinking locations and grow its paw print in the capital.

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