Press Releases

  1. RED STRIPE® TAKES TO THE STAGE IN PARTNERSHIP WITH NME AWARDS 2016 WITH AUSTIN, TEXAS

    Red Stripe® has been announced as the official Beer partner of the NME Awards 2016 with Austin, Texas – the first major piece of brand activity since HEINEKEN took control of the beer at the beginning of this year.

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  2. BULMERS GOES WILD WITH NEW FLAVOUR

    Bulmers launches first blueberry flavour cider to the UK supported by mass scale ATL and BTL campaign

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  3. Uncage Your Sales with Tiger Beer this Chinese New Year

    HEINEKEN’s premium Asian lager brand, Tiger beer, is celebrating its Asian heritage with a host of bespoke activity for the Chinese New Year festival, including a special 640ml single bottle, limited edition packaging and food-pairing deals to help retailers capitalise on the celebratory occasion.

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  4. Changes to HEINEKEN’s management team reflects growing importance of Star Pub & Bars

    HEINEKEN has today announced some changes to its management team structure within the UK. The appointments underline HEINEKEN’s long term commitment to the UK on-trade, and to its award winning Star Pubs & Bars business.

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  5. Moderate alcohol consumption is the new cool

    This week, HEINEKEN has launched a new ‘Enjoy Heineken® Responsibly’ campaign. Entitled ‘Moderate Drinkers Wanted’, it is based on new global research into drinking attitudes of millennial consumers, which revealed that 75% of millennials say they now limit the amount of alcohol they drink on the majority of their nights out.

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  6. HEINEKEN TO HELP RECONNECT TADCASTER AFTER RECENT FLOODS

    HEINEKEN’s Tadcaster brewery, the traditional home of John Smith’s ale, will donate £50,000 to support the local community.

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  7. TWO BILLION APPLES HARVESTED IN RECORD CROP

    The makers of Strongbow and Bulmers cider are toasting a record-breaking apple harvest which saw nearly two billion apples harvested in 2015.

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  8. HEINEKEN welcomes Red Stripe to its UK business

    Following a global deal with Diageo worth $780.5m, HEINEKEN will take control of Red Stripe in the UK from 1 January 2016.

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  9. HEINEKEN appoints Cindy Tervoort to UK Marketing Director role

    HEINEKEN has today announced the appointment of Cindy Tervoort to the role of UK Marketing Director, following Jacco van der Linden’s promotion to Managing Director of HEINEKEN’s operating company in China.

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  10. NEW LICENSEES RETURN TRANSFORMED BEVERLEY PUB TO THE COMMUNITY AFTER MAJOR REFURBISHMENT

    New licensees and business partners Yvette Hardy and Paul Miller from Hull are running an open weekend to showcase the changes and introduce themselves and their team of 15 new staff to the town.

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