Press Releases

  1. FOSTER'S ROCKS UNLEASHES NEW MARKETING CAMPAIGN

    Foster’s is launching an above the line campaign to support its latest innovation, Foster’s Rocks. This range of flavoured lagers is available now in two distinct flavours; Spiced Rum and Classic Rum.

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  2. Heineken® reveals Spectre TV ad starring Daniel Craig as James Bond, plus world’s first ever selfie from space.

    As part of its integrated global Spectre campaign, Heineken® has unveiled a new TV ad featuring Daniel Craig as James Bond, in a high speed boat chase. In addition, it also announced an exciting digital campaign featuring the world’s first ever selfie from space, dubbed the ‘Spyfie’.

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  3. HEINEKEN scores a winner with new BT Sport Partnership

    Discounts of up to 50% on BT Sport Total packages available to HEINEKEN customers

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  4. FOSTER'S BRINGS HERITAGE TO LIFE WITH NEW SHORT FILM SERIES

    Foster’s , the UK’s number 1 lager, is bringing its heritage and sense of humour to the fore this month with a series of short films starring TV personality Rick Edwards, telling the story of its founders, brothers William and Ralph Foster. The activity sees Rick, known for presenting a variety of Channel 4 and E4 shows including Tool Academy and Freshly Squeezed, recreate the trials that William and Ralph Foster endured 127 years ago to create the perfect lager.

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  5. Rugby World Cup 2015 Kicks Off Tomorrow, Marking 20 Years of Heineken® Sponsorship

    Rugby World Cup 2015 kicks off tomorrow evening with England taking on Fiji at Twickenham. Heineken®, as a Worldwide Partner, is proud to open this exciting event. Sponsorship is a key part of Heineken’s marketing strategy and the brand has a long-standing involvement with Rugby at the highest level through sponsorship of the Heineken Cup, European Rugby Champions Cup and Rugby World Cup.

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  6. HEINEKEN adds to Star pubs estate with acquisition from Greene King

    HEINEKEN has today announced the acquisition of 13 pubs from Greene King, to add to its UK Star Pubs & Bars business.

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  7. Heineken® launch Rugby World Cup 2015 campaign by turning London landmark into rugby stadium

    Heineken® launched its Rugby World Cup 2015 campaign in style by transforming iconic London landmark Somerset House into a rugby stadium with a 2700 projection, a roaring crowd of guests and a live set from British band, Everything Everything. The event kicked off the brand’s campaign dedicated to bringing fans across the world closer to Rugby World Cup 2015 action.

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  8. Sol launches on-pack giveaway to champion ‘Local Independents’

    HEINEKEN has revealed a new on-pack promotion for Sol following a multi-million pound investment into the brand, with the launch of a through the line, national campaign, #IndependentsDay. The promotion, the first of its kind for Sol, will run across the entire off trade hitting shelves in August, supported by digital and print activity.

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  9. #LeBigSwim Campaign Ends With A Splash

    HEINEKEN, the UK’s leading beer and cider business, has revealed the outcome of its #LeBigSwim digitally-led campaign with Eric Cantona, which aimed to demonstrate the outstanding taste credentials of its premium lager brand Kronenbourg 1664.

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  10. FOSTER'S CELEBRATE AUSSIE PHILOSOPHY WITH ‘WHY THE HELL NOT?’ CAMPAIGN

    Foster’s launch their brand new ‘Why The Hell Not?’ campaign. Following the hugely successful Good Call campaign featuring Brad and Dan, the new campaign is inspired by the famous ‘can do’ Aussie ingenuity and attitude to life.

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