Press Releases

  1. Packaging refresh takes Birra Moretti back to its roots

    Birra Moretti is unveiling brand new packaging this summer as part of a wider brand refresh, set to launch nationwide in July.

    Read More

  2. Jacco van der Linden appointed as Managing Director for HEINEKEN, China

    HEINEKEN has announced that Jacco van der Linden, currently UK Marketing Director, has been appointed to the role of Managing Director for HEINEKEN in China. Jacco joined the UK business in January 2012 from HEINEKEN’s Nigerian operating company.

    Read More

  3. PINT IN THE SKY WITH JOHN SMITH'S

    John Smith’s acquires the first ever pint glass shaped constellation, to give ordinary men the chance to be turned into stars, in new campaign

    Read More

  4. NEW FOSTER'S ROCKS SET TO RECRUIT NEW DRINKERS INTO LAGER

    Foster’s launches two spirit flavoured beers this summer to appeal to 18-24 year old drinkers.

    Read More

  5. Kronenbourg 1664 unveils new limited edition packaging for summer

    Kronenbourg 1664 is highlighting its Alsace roots this summer with the launch of new limited edition packaging in a range of formats, set to hit the shelves nationwide in July.

    Read More

  6. Foster's and Channel 4 embark on one Helluva Tour for brand new series

    Foster’s, the number 1 mainstream lager brand in the UK, has partnered with Channel 4 to commission a new, branded short form entertainment series, Helluva Tour, for its digital platform, All 4. Footage from the new series, which will launch exclusively on All 4 this autumn, will be aired as idents on Channel 4 and E4 later this year as part of the Foster’s Original Comedy on 4 sponsorship, in a first for branded shorts.

    Read More

  7. MAJOR REFURBISHMENT BREAKS GROUND TO REOPEN HISTORIC ST HELEN'S PUB

    The former manager of the Millhouse on Mill Lane is returning to the pub after 18 years in a bid to restore it to its former glory as a quality pub serving great food with the help of a £400k refurbishment with Heineken owned Star Pubs & Bars. John Lawson will be joined in his venture by his partner Paula McKeever, who he met at the Millhouse in 1995 when she was working there as a member of the bar staff.

    Read More

  8. HEINEKEN LAUNCHES NEW AD CAMPAIGN FOR OLD MOUT CIDER

    The campaign goes live on 29th June. The brand’s new flavour “Pomegranate & Strawberry” will be promoted, as well as established flavours “Kiwi & Lime” and “Passionfruit & Apple”.

    Read More

  9. Eric Cantona kicks off Kronenbourg 1664’s LeBigSwin Campaign

    HEINEKEN, the UK’s leading beer and cider business, is demonstrating the outstanding taste credentials of its premium lager brand Kronenbourg 1664 in a new digitally led campaign with French footballer, Eric Cantona, launching on 2 July.

    Read More

  10. Heineken® to open Rugby World Cup 2015 with #itsyourcall

    As a Worldwide partner of Rugby World Cup 2015, Heineken® is searching for 48 fans from across the globe to win a once in a lifetime opportunity to open a match by attending the official coin toss prior to kick off. As well as this ultimate prize Heineken will be producing social content offering an alternative perspective on Rugby World Cup 2015 from the Heineken® Rugby Legends.

    Read More