Press Releases

  1. Sol launches on-pack giveaway to champion ‘Local Independents’

    HEINEKEN has revealed a new on-pack promotion for Sol following a multi-million pound investment into the brand, with the launch of a through the line, national campaign, #IndependentsDay. The promotion, the first of its kind for Sol, will run across the entire off trade hitting shelves in August, supported by digital and print activity.

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  2. #LeBigSwim Campaign Ends With A Splash

    HEINEKEN, the UK’s leading beer and cider business, has revealed the outcome of its #LeBigSwim digitally-led campaign with Eric Cantona, which aimed to demonstrate the outstanding taste credentials of its premium lager brand Kronenbourg 1664.

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  3. FOSTER'S CELEBRATE AUSSIE PHILOSOPHY WITH ‘WHY THE HELL NOT?’ CAMPAIGN

    Foster’s launch their brand new ‘Why The Hell Not?’ campaign. Following the hugely successful Good Call campaign featuring Brad and Dan, the new campaign is inspired by the famous ‘can do’ Aussie ingenuity and attitude to life.

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  4. Packaging refresh takes Birra Moretti back to its roots

    Birra Moretti is unveiling brand new packaging this summer as part of a wider brand refresh, set to launch nationwide in July.

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  5. Jacco van der Linden appointed as Managing Director for HEINEKEN, China

    HEINEKEN has announced that Jacco van der Linden, currently UK Marketing Director, has been appointed to the role of Managing Director for HEINEKEN in China. Jacco joined the UK business in January 2012 from HEINEKEN’s Nigerian operating company.

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  6. PINT IN THE SKY WITH JOHN SMITH'S

    John Smith’s acquires the first ever pint glass shaped constellation, to give ordinary men the chance to be turned into stars, in new campaign

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  7. NEW FOSTER'S ROCKS SET TO RECRUIT NEW DRINKERS INTO LAGER

    Foster’s launches two spirit flavoured beers this summer to appeal to 18-24 year old drinkers.

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  8. Kronenbourg 1664 unveils new limited edition packaging for summer

    Kronenbourg 1664 is highlighting its Alsace roots this summer with the launch of new limited edition packaging in a range of formats, set to hit the shelves nationwide in July.

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  9. Foster's and Channel 4 embark on one Helluva Tour for brand new series

    Foster’s, the number 1 mainstream lager brand in the UK, has partnered with Channel 4 to commission a new, branded short form entertainment series, Helluva Tour, for its digital platform, All 4. Footage from the new series, which will launch exclusively on All 4 this autumn, will be aired as idents on Channel 4 and E4 later this year as part of the Foster’s Original Comedy on 4 sponsorship, in a first for branded shorts.

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  10. MAJOR REFURBISHMENT BREAKS GROUND TO REOPEN HISTORIC ST HELEN'S PUB

    The former manager of the Millhouse on Mill Lane is returning to the pub after 18 years in a bid to restore it to its former glory as a quality pub serving great food with the help of a £400k refurbishment with Heineken owned Star Pubs & Bars. John Lawson will be joined in his venture by his partner Paula McKeever, who he met at the Millhouse in 1995 when she was working there as a member of the bar staff.

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