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3 December 2018

HEINEKEN is once again on a mission to combat loneliness as it revives its nationwide campaign, Brewing Good Cheer, for the third year running.

The campaign will see 100 pubs across the country host lunches for nearly 2,000 socially isolated and vulnerable people, at a time when nine million people in the UK say they suffer from loneliness.

Through its Star Pubs & Bars business, HEINEKEN owns 2,900 pubs across the UK and demonstrates that the Great British pub is often at the heart of communities and a place where people from all walks of life can come together.

During Brewing Good Cheer, each of the participating pubs will put on a three-course Christmas meal for people who are experiencing loneliness and social isolation in their communities.

HEINEKEN has partnered with charities from well-known national organisations, such as AGE UK and Royal Voluntary Service, to hyper-local services that use various methods, from art, drama and music, in order to combat loneliness and encourage people, of all ages and backgrounds, to come together in the pub.

Loneliness is a huge issue in Britain and effects up to nine million people every year, which is why through Brewing Good Cheer, HEINEKEN wants to raise awareness of social exclusion on our doorstep, as well as shining a light on pivotal role pubs play as the pillar of communities up and down the country.

Brewing Good Cheer was launched in 2016 and has helped over 2,000 lonely or socially isolated people in the last three years to network and make new friends.

David Paterson, spokesman for HEINEKEN says: “There really is no place like the Great British pub – it’s the place where relationships start, friendships are cemented and memories made. We believe pubs are at the heart of communities and we’re proud to be working once again with so many pub landlords up and down the country who want to make a positive difference not just during the Christmas period, but all year round. We hope through Brewing Good Cheer we’re able to continue raising awareness of the issue of social isolation and inspires more people and publicans, to get involved and brew some good cheer this Christmas!”

Eimear Walsh, licensee of The Winchmore in North London, which is hosting one of the lunches said: “It’s great to be part of a national movement showing just how vital pubs are to communities and how they can help to combat loneliness.  Here at The Winchmore, we’re incredibly proud to be at the heart of our local community – not only providing great food and drink but also those really important aspects of life – a safe and welcoming environment for people of all walks of life.