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18 February 2020

  • 2020 will see 60,000 gig-goers discover their new favourite band at over 400 live shows across the UK –  an increase of 20,000 tickets on 2019
  • Over 1,500 bands will play at a This Feeling club night in 2020 – 500 additional bands on the previous year
  • This year also sees the addition of twenty new venues and launches in 16 new towns and cities including Norwich, Reading, Portsmouth, Rhyl and Scarborough
  • This Feeling alumni include Blossoms, Catfish and the Bottlemen, Gerry Cinnamon, Tom Grennan and Bang Bang Romeo, to name a few success stories

Since its partnership kick-started in 2018 to support club nights across the country, iconic Jamaican beer Red Stripe and indie music purveyor This Feeling has hosted over 550 club nights in over 100 venues with over 70,000 people attending and 2,500 bands performing live – firmly cementing itself as the beer of live music.

And now, the pair will renew their partnership for the third consecutive year, with their boldest plan ever to support grassroots music and live venues across the UK.

Red Stripe and This Feeling’s partnership in 2020 will see 60,000 gig-goers discovering their new favourite band at over 400 live shows across the UK – at least 100 shows more on last year.

Over 1,500 bands will play at a This Feeling club night in 2020 – equalling 20,000 extra tickets available and 500 additional bands on the previous year.

This year sees also the additional twenty new venues hosting This Feeling club nights, including Deaf Institute in Manchester, The Cluny in Newcastle and The Invisible Wind Factory in Liverpool, to name a few new live music venues on This Feeling’s roaster – taking it’s tallying up to 90 grassroots venues around the country.

As well as continuing to host club nights as its stable music venues, such as Nambucca and The Monarch in London, the rollout will involve an additional 16 cities and towns becoming the home to clubs nights in 2020. This list includes Norwich, Reading, Portsmouth, Rhyl and Scarborough which moves the nights in up to 50 regions up and down the UK.

Outside of club nights, Red Stripe will be supporting 11 This Feeling stages at festivals in over the summer months, including Isle of Wight Festival, Tramlines Festival and Y Not Festival.

Founder of This Feeling Mikey Jonns, who was recently described by Radio X as ‘the champion of rock ‘n’ roll’, said: “This Feeling is made up of bands, fans, venues and a wider community who love of guitar music. Importantly, Red Stripe shares this love; there’s a genuine passion for supporting grassroots music and the indie scene, which is vital to us putting on more gigs and more bands in more cities and towns across the UK than we’ve ever done before. I am absolutely buzzing we’re joining forces with them for the third year in a row – it’s gonna be a special year”.

The Jamaican beer, known for its presence at Indie venues around the country and being in the hands of iconic bands from The Clash to Oasis, is back collaborating with guitar music purveyors This Feeling. The guitar club night has birthed the careers of hundreds of bands over the past decade including Stockport’s finest, Blossoms, and Catfish and The Bottlemen, as well as picking up celebrity endorsements from music legends such as Liam Gallagher, Kasabian and Paul Weller.

In fact, Oasis guitarist Noel Gallagher once described This Feeling’s impact on the indie music scene, when he said, “We are living in a world where guitar music is marginalised so what This Feeling is doing is vital. This Feeling is the best club for future Rock n Roll stars. They believe in the power of Guitar Music and WHEN it makes its glorious comeback you can bet your arse you’ll have heard it first at This Feeling”.

The This Feeling alumni over the past decade includes the likes of Gerry Cinnamon and Bang Bang Romeo, to Tom Grennan, Catfish and the Bottlemen and Blossoms, who have secured regular national radio airtime, from BBC Radio 1 to Radio X, released commercially successful albums, supported huge acts, from Pink, The Libertines and Liam Gallagher, to headlining their own tours in venues ranging from Brixton Academy to Hamden Park.

Matt Saltzstein Premium Brands Director at Heineken UK said, “Red Stripe has always had a rich association with indie music, from being pictured in the hands of The Clash’s Joe Strummer to the Gallagher brothers, so we’re thrilled to be continuing to stay true to our counter-culture roots, via teaming up with This Feeling’s club nights for the third consecutive year. There’s no doubting our partnership with This Feeling should deliver an exciting year for indie fans, with 450 shows, 1500 bands playing and 90 venues hosting shows plus being present at 11 festivals this summer. Guitar music will be back with a bang in 2020!

Matt continued, “This year will also see Red Stripe launching a new brand platform: Good Things To Come’ to champion the power of cultural diversity as a driver for positive change. Expect some exciting announcements soon including a unique fund aimed to support UK Gen Z-ers who are making a difference to society.”

To see what local This Feeling and Red Stripe gigs are on in your area, please head to the ticketing page: https://www.seetickets.com/tour/this-feeling.

To stay ahead of the curve and avoid missing out on any new developments in the exciting partnership between Red Stripe and This Feeling in 2020, please visit the Red Stripe Twitter and Facebook page for updates.