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11 March 2019

Red Stripe and This Feeling are back for the third year in their mission to help live music grow, both on and off stage, with the return of its online TV show, 1000 grassroots bands performing at 300 live shows across the UK and the continuation of its work experience initiative Earn Your Stripes in 2019.

The Jamaican beer, known for its presence at Indie venues around the country and being in the hands of iconic bands from The Clash to Oasis, is back collaborating with guitar music purveyors This Feeling. The guitar club night has birthed the careers of hundreds of bands over the past decade including Stockport’s finest, Blossoms, and Catfish and The Bottlemen, as well as picking up celebrity endorsements from music legends such as Liam Gallagher, Kasabian and Paul Weller.

The partnership between Red Stripe and This Feeling will include online music TV show Red Stripe Presents: This Feeling TV. Since the first episode in April 2017, the show has clocked up 1.5 million views and featured a number of established acts alongside some of the hottest talent in the UK.

Over the past two years, the intimate shows held at irreverent indie hubs Nambucca The Monarch and The Hope and Ruin have seen appearances from household names like The Kooks, The Vaccines, Slaves, Example and Miles Kane. Plus, performances from exciting talents such as Tom Grennan, Trampolene, Bang Bang Romeo and Black Honey, to name a few. In addition, the show has attracted a host of celebrity interviews including Hollywood star Stephen Graham and actor Martin Compston, TV presenters Abbey Clancy, Holly Willoughby and Laura Whitmore and former Oasis manager Alan McGee.

Alongside providing bands with a platform to build a fan base online, Red Stripe will be increasing its investment in live music by sponsoring 300 This Feeling club nights and providing a platform for 1000 bands to perform across the country. Fans of live music will be able to attend regular gigs at 40 venues in the UK, including reputable locations such as Jimmy’s in Manchester, The Joiners in Southampton and The Moon in Cardiff.

To see what local This Feeling and Red Stripe gigs are on in your area, please head to the ticketing page: https://www.seetickets.com/tour/this-feeling.

Besides helping bands to land a career in the music industry, Red Stripe is also set to continue its work experience scheme, Earn Your Stripes, aimed at helping budding youngsters wishing to get their foot on the ladder off stage. Successful candidates shadow the professional production team during the filming of Red Stripe Presents: This Feeling TV, which includes learning from camera operators, photographers and promoters.

For anyone wishing to be considered for an Earn Your Stripes position in the coming year, please send a CV and covering letter to ThisFeelingTV@redstripebeer.co.uk.

Founder of This Feeling Mikey Jonns, who was recently described by Radio X as ‘the champion of rock ‘n’ roll’, said: “The most successful bands to come out of the UK, from The Beatles to Oasis to Kasabian to emerging stars such as Bang Bang Romeo and Yonaka, have all cut their teeth on sticky floors in their local live music venues. These venues are vital, they are the heart and soul of everything good that happens in music.”

Mikey continued: “This year we will put on 300+ gigs in grassroots venues, we’ll put out four free fanzines, we’ll support big and emerging guitar talent alike through This Feeling TV as well as help the next generation of promoter, photographer or rep via the ‘Earn Your Stripes’ programme. Simply, we would not be able to do what we do without Red Stripe’s on-going support”

Izabela Glodek, Premium Brands Director at Heineken UK, said: “It’s an exciting time to be part of the live music scene. Red Stripe has always had a rich association and heritage with indie music, but our partnership with This Feeling has reinvigorated the brand as the beer for live music and opened doors to thousands of fans and bands, as well as all of those important figures, like promoters and venue owners, who keep the counter culture movement alive offstage.

“Importantly, we share Mikey’s vision of supporting grassroots music and have invested in the online TV show and live shows to help provide a genuine platform for bands from all over the UK to perform, build a following and propel themselves onto bigger and better stages in the future. We can’t wait to find the next Oasis, Blossoms or Kasabian at one of our shows in 2019!”

To stay ahead of the curve and avoid missing out on any new developments in the exciting partnership between Red Stripe and This Feeling in 2018, please visit the Red Stripe Twitter and Facebook page for updates.