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Regeneration Breathes New Life Into An Iconic London Pub

30 January 2019

HEINEKEN has completed its largest ever investment in a single pub from its Star Pubs & Bars estate. In partnership with the East London Pub Co., a total of £2.2 million has been invested in The Gun pub in Spitalfields.

Spitalfields has undergone a huge transformation over the last 15 years, as it has transitioned from the historic London Fruit and Wool Exchange in the heart of the  East End, to a modern mixed-use development to meet the demands of the UK’s business and financial centre; whilst adding more housing and retaining its vibrant character.

Named after the Henry VIII’s artillery ground which was located in the area, The Gun has been an integral part of the life and personality of Spitalfields Market since it opened in 1929.  HEINEKEN and the East London Pub Co., have created a contemporary pub which is sympathetic to the surrounding buildings and makes an important contribution to the character of the Conservation Area.

David Forde, UK Managing Director of HEINEKEN, said:
“At HEINEKEN, we know that well-invested, well-run pubs have an incredibly important role to play in London, and in cities and neighbourhoods across the UK.  The Gun is a vital part of the history of Spitalfields, it was where producers and buyers came together after a hard day’s trading.

“Today, working in partnership with the East London Pub Co., we have delivered a unique pub that has not only created 50 new jobs, but will be a great drinking hole and meeting place for local office workers, and a fantastic venue for tourists to relax at the weekend. “

Patrick Frawley, founder and owner of East London Pub Co., said:

The Gun is one of four venues under the East London Pub Co. portfolio and really demonstrates our ethos across all destinations, where we deliver great individual pubs rooted in the heart of communities. HEINEKEN has allowed us to bring our vision to life, where we are offering quality food and drink, with incredible service in an exceptional environment.”

HEINEKEN and the East London Pub Co. have transformed The Gun, located on the old site of the London Fruit and Wool Exchange, into a modern pub. It has also created valuable office space for local businesses. The pub has a contemporary atmosphere, with a taproom-style large bar, an open cellar at the back and serving great quality modern food. The Mayor of London’s 2018 report on night time economy – London at night – has found that the number of pubs in the capital has fallen from 4835 in 2001, to 3530 in 2017 and that almost half of visitors to London drink in one of the city’s pubs.

The redevelopment of The Gun is part of HEINEKEN’s ongoing pub investment programme. HEINEKEN has invested over £140 million across the Star Pubs & Bars estate since 2014, regenerating pubs across the UK to create much-loved social hubs and provide employment for local people. In 2018 alone, 180 pubs were regenerated across the UK, creating 1,000 jobs.