A very warm welcome to the UK’s leading pub, cider and beer business.

Want to know more about us? We’d love to share more about what we do, so all we need is your year of birth to make sure we’re communicating responsibly!

SORRY, YOU HAVE TO BE OF LEGAL DRINKING AGE TO VISIT THIS SITE.

Please enter your year of birth

This website uses cookies to allow us to see how the website is used, to improve website functionality and to give you the best experience on our website. By using this website, you agree to the use of cookies. Our Cookie Policy explains what cookies are, which ones we use, and how you can manage or remove them. Cookies & Privacy Policy

STRONGBOW DARK FRUIT LAUNCHES ULTRA LOW ALCOHOL VERSION

16 January 2020

As millions of people across the nation embrace Dry Jan, there’s a new player on the block: Strongbow Dark Fruit has just launched an ultra-low alcohol variant.

That’s right! Fans of the cider can now enjoy the incredibly refreshing and fruity flavour of Strongbow Dark Fruit without the alcohol.  At just 0.5% ABV, and boasting absolutely no artificial flavours, colours or flavours, Strongbow Dark Fruit is the biggest thing to happen to the driest month of the year.

And if you’re also doing Veganuary, you’re in luck. The brand new ultra low alcohol cider is totally vegan and what’s more, it’s just 73 calories per bottle.

Rachel Holms, marketing director for Strongbow said: “Thousands of loyal Strongbow Dark Fruit fans will be rejoicing at this news — it’s a game-changer for low and no alcohol.  People can now stick to their New Year’s resolutions and still enjoy the taste sensation of the nation’s favourite fruit cider.”

Are you celebrating a birthday in January and keeping it dry? Or are your friends planning on ordering an H20 at the celebrations? To this, we say hell no!

So, to celebrate the launch of the new Strongbow Dark Fruit 0.5%, we are offering anyone (over the age of 25) a chance to win a case of Strongbow Dark Fruit 0.5% to enjoy. To be in with a chance of winning head to Strongbow Dark Fruit’s Facebook and Twitter channels to find out more.

Strongbow Dark Fruit 0.5% in single 330ml bottles is now available to buy exclusively in Tesco from 2nd January 2020 with an RRP of £1.10 per bottle.

Strongbow Dark Fruit 0.5% x4 330ml pack will be launched nationally across multiple retailers from March 2020.