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Management Team
In an industry which is changing as fast as the world in which we live, it takes a great team of leaders to define the direction of a business with big ambitions. Meet our leadership team here.
Simon Amor
Off Trade Director
Simon Amor
Off Trade Director
Simon, who joined the HEINEKEN UK Management Team in September 2016, has built up well over 20 years’ global experience across the retail and FMCG industry. Starting out as a Sainsbury’s graduate in 1996, he spent several years in product management and buying roles before joining Colgate-Palmolive in 1999. After seven years working across a range of UK customer roles, he moved to Switzerland as European Customer Development Director, working with global and regional customers. In 2011 Simon was appointed Sales Director at Colgate Australia, where he spent five years.
Jane Brydon
Human Resources Director
Jane Brydon
Human Resources Director
Jane joined HEINEKEN as our Human Resources Director in March 2014, bringing with her an invaluable background in HR, change management, programme management, colleague engagement and communications. Prior to joining us she worked at Sainsbury's Bank as their People and Communications Director and as HR and Communications Director for Scottish Widows. She was Group Functions HR Director for HBOS between 2004 and 2009.
Matt Callan
Brewing & Operations Director
Matt Callan
Brewing & Operations Director
Following two years as Brewery Manager at HEINEKEN Manchester, during which time he was at the forefront of the brewery’s multi-million pound transformation, Matt joined our Management Team in August 2018. Prior to HEINEKEN, Matt spent 20 years with Carlsberg where he held numerous senior supply chain roles in the UK, Greece and Malaysia, as well as a number of production-related positions. A Diploma Master Brewer and graduate of Heriot-Watt University, Matt has spent his entire career in the brewing industry.
Alex Elberg
Customer Service & Logistics Director
Alex Elberg
Customer Service & Logistics Director
Alex joined HEINEKEN in October 2014 from Mondelēz International where he worked for nine years, most recently as Integrated Business Planning Director for Europe. Prior to that, he held a number of senior supply chain roles at Cadbury, Coca-Cola Enterprises, Bic and Asda. Alex has a strong background in leading large and complex change programmes across the supply chain and commercial functions to improve cost efficiency, customer service levels and to drive revenue. He has a wealth of experience at both operational execution level and in strategic planning.
David Forde
Managing Director
David Forde
Managing Director
Having joined HEINEKEN in 1988, David is celebrating 31 years working with our company, the last five of which he’s spent as UK Managing Director. Starting out with the Sales & Marketing team at HEINEKEN Ireland, he moved to the Netherlands then Poland, where he was Marketing Director. In 2007, David was appointed General Manager of HEINEKEN UK and was at the heart of HEINEKEN’s acquisition of Scottish & Newcastle in 2008 and the integration of the two companies. In 2009 David returned to HEINEKEN Ireland as Managing Director before becoming UK Managing Director in 2013.
Lawson Mountstevens
Managing Director, Star Pubs & Bars
Lawson Mountstevens
Managing Director, Star Pubs & Bars
Lawson joined Grand Met Brewing as a graduate trainee in 1990 before embracing a range of commercial roles with Scottish Courage and Scottish & Newcastle. His numerous roles with HEINEKEN have included Sales Managing Director Courage East, Sales Managing Director National Sales and most recently Managing Director, On Trade. In 2016, following the decision to appoint a dedicated Management Team member to lead Star Pubs & Bars, Lawson stepped into the role and recently fronted the multi-million pound acquisition and transfer of nearly 1,900 Punch pubs into our estate.
David Paterson
Corporate Affairs Director
David Paterson
Corporate Affairs Director
After almost four years as our Head of Public Affairs & Corporate Responsibility, David joined the HEINEKEN UK Management Team as Corporate Affairs Director in June 2016. Prior to that he spent four years as Head of Regional Affairs at ASDA and was Head of Policy & Communications for the Scottish Liberal Democrats between 2004 and 2008. An Edinburgh University graduate, David began his career in public affairs consultancy, advising a range of private and third sector organisations.
Radovan Sikorsky
Finance Director
Radovan Sikorsky
Finance Director
Radovan joined HEINEKEN UK as Finance Director in September 2016. Prior to this he was Senior Regional Director Finance Americas from 2013, leading the regional Finance function in a period of quick-fire business expansion and transformation. Radovan has also held the role of Finance Director in our Slovakian, Hungarian and Polish HEINEKEN companies. Before joining HEINEKEN, Radovan worked for over five years with KPMG as Senior Audit Manager.
Cindy Tervoort
Marketing Director
Cindy Tervoort
Marketing Director
Cindy joined HEINEKEN UK as Marketing Director in January 2016, having accumulated a wealth of international marketing experience. Beginning her career in 1996 at Unilever in the Netherlands, where she held various marketing and sales positions, she joined PepsiCo Netherlands in 2006 and became their Marketing Director in 2008. In 2011 she moved to the UK to lead the marketing of PepsiCo’s cereal business before being appointed Head of Marketing for Cereals for Europe and Africa.
Stephen Watt
On Trade Director
Stephen Watt
On Trade Director
Stephen, who joined the HEINEKEN UK Management Team in July 2019, has over 25 years’ experience across various Sales & Marketing roles with 17 years spent working specifically in Beers, Wines and Spirits. Stephen joined HEINEKEN UK in May 2018 in the role of Trading Director (North) where he made a significant impact in a short period of time to turn around On Trade performance in the region. Before joining HEINEKEN Stephen worked across a number of FMCG companies, including Coca-Cola, Mars, ABInBev, Pernod Ricard and most recently Whyte & Mackay.
