Introducing
Green Grip. Our newest packaging innovation.
We’re
eliminating plastic from millions of cans as we roll out innovative sustainable
packaging across thousands of UK retailers despite COVID-19 challenges.
The effect
single-use plastic is having on our planet can’t be ignored, And whilst plastic
represents only 3% of our overall packaging, as a company we’re continuously
looking for ways to improve the impact we have our planet.
That’s why we’re
replacing the plastic rings from our multi-pack cans with a new bespoke
packaging innovation called Green Grip – saving over 500 tonnes of plastic
every year. The equivalent to 94 million
plastic bags.
Green Grip
is a 100% plastic-free robust cardboard topper. It’s recyclable, compostable
and sustainably sourced. And importantly
for shoppers, it’s easy to carry!
As part of a
£22million investment, this eco-friendly solution has been delivered thanks to
the hard work of colleagues in our Manchester Brewery who overcame Covid-19 challenges
to get it on to supermarket shelves across the UK.
Green Grip
is being rolled out across Heineken, Foster’s and Kronenbourg 1664, with the
rest of our beers and ciders to follow.