Introducing Green Grip. Our newest packaging innovation.
We’re eliminating plastic from millions of cans as we roll out innovative sustainable packaging across thousands of UK retailers despite COVID-19 challenges.
The effect single-use plastic is having on our planet can’t be ignored, And whilst plastic represents only 3% of our overall packaging, as a company we’re continuously looking for ways to improve the impact we have our planet.
That’s why we’re replacing the plastic rings from our multi-pack cans with a new bespoke packaging innovation called Green Grip – saving over 500 tonnes of plastic every year. The equivalent to 94 million plastic bags.
Green Grip is a 100% plastic-free robust cardboard topper. It’s recyclable, compostable and sustainably sourced. And importantly for shoppers, it’s easy to carry!
As part of a £22million investment, this eco-friendly solution has been delivered thanks to the hard work of colleagues in our Manchester Brewery who overcame Covid-19 challenges to get it on to supermarket shelves across the UK.
Green Grip is being rolled out across Heineken, Foster’s and Kronenbourg 1664, with the rest of our beers and ciders to follow.