Always a Choice
Having successfully launched Heineken® 0.0 in 2017, which is now the UK’s leading alcohol-free brand, we followed up with Old Mout Alcohol-Free and Birra Moretti Zero.
We’re committed to getting these brands out into trade so that consumers always have a choice when it comes to alcohol-free options.
Heineken 0.0 on Tap
We’re on a mission to roll out Heineken 0.0 on draught to thousands of pubs and bars across the UK, ensuring our consumers always have a choice, and helping us further the journey on our path to moderation.
Addressing harmful use
We’ve a long history of encouraging responsible consumption through the Heineken® brand to make moderation cool. We use the strength of the brand to ensure our ‘Enjoy Heineken ® Responsibly’ messaging resonates with consumers by creating innovative campaigns that lead the debate.
Every year we dedicate resource to partner with and support other organisations that are committed to promoting responsible consumption and addressing harmful use.
In September 2022, we launched a new partnership with Huddersfield Town AFC and Drinkaware, looking to encourage responsible drinking through an innovative Walking Football programme.