BIRRA MORETTI ANNOUNCES STANLEY TUCCI AS ITS NEW UK AMBASSADOR - AS THEY TEAM UP TO TEACH US HOW TO ENJOY LIFE’S SIMPLE PLEASURES

● Italian beer brand, Birra Moretti, has announced Stanley Tucci as its new UK ambassador 
● The partnership celebrates the enjoyment of life’s simple pleasures - reminding the nation to make the most of moments with friends and family
● Collaboration sees the coming together of two Italian greats with one shared philosophy - in a campaign that turns traditional celebrity ambassadorship on its head 

Birra Moretti has today announced acclaimed actor, writer, and food lover - Stanley Tucci - as its newest brand ambassador. The collaboration brings together two advocates of the same philosophy: that life is about enjoying simple pleasures.

Together, Stanley Tucci and Birra Moretti are reminding the nation to embrace the Italian way of life: appreciating the simple pleasures, making the most of unexpected moments, and prioritising time with the people who matter.

However, this is a partnership with a twist - as rather than simply lending his name to the campaign, Tucci has opted to embrace Birra Moretti’s philosophy so wholeheartedly that he doesn’t actually feature in the shoot at all. Instead, he chose to spend his time catching up with friends, enjoying good food, and sharing a Birra Moretti.

In a brand new ad, we see a quaint Italian table, a Birra Moretti glass ready to be poured, and a chair with Stanley Tucci’s name on it - the perfect set-up to announce his new role. Except, as the cameras continue to roll and his beer is topped up, there’s still no sign of the man himself.

The campaign unfolds as one cohesive story across film, social, PR, creator content and out‑of‑home. Before the campaign even launches, audiences begin spotting Tucci “in the wild” on social, apparently too busy enjoying long lunches, good food and good company to respond to Birra Moretti’s increasingly polite requests to check his emails. Once the hero film lands, the joke becomes clear, revealing a bewildered production crew waiting for a star who never arrives. The story then continues through behind‑the‑scenes content and a series of creator films, with influencers showing how they enjoy life’s simple pleasures in their own way, inspired by Tucci’s disappearing act.

And that’s because he was simply too busy being the living embodiment of la dolce vita; as we see an apologetic yet charming Tucci dial in from an al-fresco  location with his nearest and dearest to explain that he is prioritising a moment that truly matters - even if that means missing his own shoot

Rajeev Sathyesh, Marketing Director HEINEKEN UK said: “It can be hard to find the time to slow down in today’s busy world, but Stanley Tucci doesn’t let his schedule get in the way of moments that matter. So instead of simply telling people how to enjoy life’s simple pleasures, we wanted to set a good example.

“Even if it means missing the photoshoot, Stanley genuinely living our brand philosophy is much more powerful than him turning up to talk about it. Because sometimes the best way to live the Birra Moretti way is to simply stop what you’re doing, sit down with people you love, and enjoy the moment.”

Shelley Smoler, CCO at Lucky Generals said: “We wanted Stanley to show people that life’s simple pleasures are worth making time for. He took the brief very seriously. Unfortunately, he took the call sheet rather less so.”

A spokesperson for Stanley Tucci said: “Stanley is unable to provide a quote as he's out and about enjoying life's simple pleasures.”