Cruzcampo® Sevilla Orange is a crisp 3.3% lager blended with the zingy taste of Seville oranges. The zesty new beer will hit shelves from March and is set to be this year’s must try drink for BBQs, bank holidays and sunny day wishful thinking.
Since landing in the UK in 2023, Cruzcampo has become the nation's fastest growing beer brand. Now the 122-year-old brand is turning up the heat with a refreshing twist inspired by its home city of Seville, famous for its orange trees, sunshine and laid back sipping.
The new flavour blends Cruzcampo’s smooth, hoppy lager with a subtle citrus kick. The new flavour twist is designed to give drinkers a bright, crisp and sunny taste of Spain, even when the British weather isn’t playing along.
Alice Batsford, Senior Brand Manager for Cruzcampo, said: “We’re bringing sunshine to the beer aisle and Cruzcampo Sevilla Orange does just that, giving drinkers a taste of Seville in a can. It’s refreshing, vibrant and perfect for the lighter months ahead. If you can’t rely on the British weather, at least you can rely on your beer!”
Shoppers will spot the new 4x440ml cans in stores nationwide from March, with some early packs arriving in eye catching orange netted bags - guaranteed to stand out in the beer aisle.
The launch forms part of Cruzcampo’s huge “Choose to Cruz” campaign hitting TV, digital, outdoor and social channels from April, alongside a nationwide sampling tour bringing a taste of Spain to locations across the UK.