HEINEKEN UK is proud to unveil Inch’s Reserve, a new premium apple cider crafted by expert cider makers right here in Herefordshire. Made with care in the county that has been at the heart of British cider-making for generations, Inch’s Reserve carries forward the region’s deep-rooted tradition, with a modern twist.
With a higher ABV of 7.4%, Inch’s Reserve has been developed as a fuller-bodied, more considered cider for sipping, savouring and celebrating the craft of local cider making. Like every cider in the Inch’s range, it champions local sourcing with the majority of the apples used to create Inch’s Reserve grown within 40 miles of our cider mill 1, supporting local growers and maintaining the quality and freshness that defines Inch’s.
The development of Inch’s Reserve has been led by highly skilled cider makers in Herefordshire, who draw on decades of experience to evolve the recognisable apple y taste of Inch’s Cider into a more premium, complex taste.
Max Wainwright, Senior Brand Manager, Inch’s Cider, said: “Our cider makers in Herefordshire bring incredible knowledge and craft to every cider we produce. Inch’s Reserve is a testament to that expertise - a premium cider designed for shoppers looking for something fuller-bodied, but still unmistakably Inch’s. By using apples grown close to our mill and combining traditional techniques with modern thinking, we’ve created a cider with real local character.”
Launching from 15 March, Inch’s Reserve will be available across the Off-Trade in single 500ml bottles. Its bold green label and bright yellow detailing ensure strong standout, bringing a fresh fun look to the premium cider aisle.
1 98.6% of the apples used to make Inch’s ciders are grown within 40 miles of the Ledbury mill.