PRIZE PROMOTION TERMS & CONDITIONS – DESPERADOS LOTERÍA 2026
These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry instructions are deemed to form part of the terms and conditions and by entering this promotion all participants will be deemed to have accepted and be bound by the terms and conditions. Please retain a copy for your information.
The personal data provided by entrants will only be used by the Promoter for the purpose of conducting the promotion and at all times in accordance with the Data Protection Act 2018 and the Promoter’s Privacy Policy (available at www.heineken.co.uk/legal-hub/heineken-brands-privacy-policy). From time to time, the Promoter may share entrants’ personal data with their agents/representatives to assist with administering the promotion and contacting entrants (as necessary) and/or fulfilling the prize(s).
Promoter: Heineken UK Limited, 6 St Andrew Square, EDINBURGH, EH2 2BD
1. Only open to residents in England aged 18 or over, excluding employees of any company in the Heineken group and any person whom, in the Promoter’s reasonable opinion, should be excluded due to their involvement or connection with this promotion.
2. The six Stanley Chow x Desperados Loteria posters are illustrated designs, each depicting a different Loteria-style image, which will be displayed at six different locations across Manchester. Clues to all six locations will be available on @desperados_uk's Instagram page. Participants must follow the clues, take their own photograph at each of the six locations, and send photographic evidence (one photograph taken by them of each of the six posters, which must not be reused or copied from another participant's submission) of all six posters to @desperados_uk via Instagram Direct Message to be entered into the Desperados Loteria prize promotion. Entry is limited to one per person. Standard network rates apply.
3. No Purchase Necessary to enter.
4. Promotion opens at 00:01 on 29 October 2026 and closes at 23:59 on Friday 27 November 2026 (“Promotion Term”).
5. Winners will be drawn at random from all qualifying entries by an independent judge on Monday 30 November 2026.
The Promoter reserves the right to verify all entries and the winners using methods such as AI and manual verification processes and to refuse to award a prize or withdraw a prize entitlement and/or refuse further participation and disqualify the participant where there are reasonable grounds to believe there has been a breach of these terms and conditions or any instructions forming part of entry requirements or otherwise where a participant has gained unfair advantage in participating in the promotion or won using fraudulent means. The Promoter will be the final arbiter in any decisions and these will be binding and no correspondence will be entered into.
6. There are 3 prizes to be won. Each prize consists of a weekend city break for two adults aged 18 or over, up to a total value of £1,000 per winner.
The prize includes: one night's hotel accommodation for two people sharing one room, up to a maximum budget of £250 (inclusive of taxes and booking fees); return standard class train travel for two people from a UK mainland railway station chosen by the winner, up to a maximum of £200 per person (£400 total); and any remaining funds, once the hotel and train travel have been booked, provided to the winner as spending money for food, drink and leisure activities during their stay. Any other subsistence, gratuities, local transport (including taxis and transfers), travel insurance, upgrades, additional nights and/or costs of a personal nature must be borne by the winner and their guest.
The winner may choose one of the following UK cities for their weekend away: Manchester, Liverpool, Leeds, Sheffield, Cardiff, London, Glasgow or Edinburgh, subject to availability. The destination, hotel and train travel will be selected and booked by the Promoter's appointed agency once the winner's preferred city and travel dates have been confirmed, subject to availability at the time of booking.
The prize must be redeemed by 29 October 2027. Travel dates must be agreed with the Promoter's appointed agency in advance and are subject to hotel and rail availability. Once travel and accommodation have been confirmed, changes or cancellations may not be permitted.
Once the winner has accepted the prize in accordance with condition 7 below, the Promoter's prize fulfilment agency, COW, will contact the winner to agree their preferred destination and travel dates and to arrange booking of the hotel and train travel. The final amount of spending money will depend on actual booking costs, and the payment method will be confirmed to the winner before travel.
The Promoter reserves the right to substitute any element of the prize with an alternative of equal or greater value if circumstances beyond its reasonable control make the original prize element unavailable.
7. Winners will be notified by the Promoter via Instagram Direct Message from 30 November 2026. Winners must reply within 7 days of initial contact to accept the prize, providing their name and email address at that time. If a winner cannot be contacted within this timeframe, the Promoter reserves the right to re-draw and select a new winner in their place. This process will be followed up to a maximum of three (3) times to determine a winner for each prize; if no winner is confirmed after three redraw attempts, that prize will not be awarded.
8. Winner details (first name and county only) will be available by emailing desperados@thisiscow.com (subject line “Desperados Lotería – Prize Winners Details Request”) from 3 December 2026 until 3 March 2027.
By entering the promotion, each entrant acknowledges that in the event of a win their surname and county of residence may be disclosed to persons enquiring, where permitted by law. Any entrant may object to their information being made available in this way or may request that the amount of information made available be reduced, by contacting the Promoter using the contact details at the end of these terms and conditions. In these circumstances, the entrant acknowledges that the Promoter may nevertheless disclose the relevant information, and the entrant’s entry, to the Advertising Standards Authority (and/or any other competent authority) if required to do so. By way of example, this may happen where the Promoter is required to demonstrate it has awarded any advertised prizes.
9. Entries must be made personally. Entries made through agents/third parties, bulk entries or automated entries are invalid. No multiple entries from a single IP address will be valid.
The promoter accepts no responsibility for lost, damaged, incomplete, illegible or delayed entries, such entries will be void.
Proof of sending is not proof of receipt and promoter does not accept any responsibility for the non receipt or the late receipt of message due to operator or network failure or for any associated costs to entrants.
No entries submitted via any other means will be accepted. The promoter cannot guarantee uninterrupted or secure access to Instagram or its direct messaging service. Any mechanical reproduction or automated entries is prohibited, and any use of such automated devices will cause disqualification.
10 There is no cash or other alternative to these prizes in whole or in part. Prizes are not transferable. The Promoter reserves the right to reclaim the prize if it is transferred.
11 The decision of the Promoter in all matters is final and binding and no correspondence will be entered into.
12 The Promoter is not responsible for any third party acts or omissions.
13 The Promoter reserves the right to cancel or amend this promotion due to events or circumstances arising beyond its control.
14 All conditions, warranties and representations expressed or implied by law or otherwise in connection with the prize are excluded to the fullest extent permitted by law and neither the Promoter nor the Promoter’s prize fulfilment agency shall be under any liability whatsoever or however in connection with any loss, damage or injury suffered as a direct result of the provision of the prize. Neither the Promoter nor the Promoter’s prize fulfilment agency makes any attempt to exclude or limit its liability for death or personal injury arising as a result of its negligence.
15 All taxes (including without limitation national & local taxes) in connection with any prize & the reporting consequence thereof, are the sole responsibility of the prize winner.
16 These rules and any dispute or difference arising out of or in connection with them shall be governed by and construed in accordance with English law. The Promoter and each entrant irrevocably agrees to submit to the exclusive jurisdiction of the Courts of England and Wales over any claim or matter arising under or in connection with these rules or the legal relationships established by this agreement.
PRIZE PROMOTION TERMS & CONDITIONS – DESPERADOS LOTERÍA ON-TRADE 2026
Participating locations: Selected participating venues across Manchester & Leeds.
Promotion dates: 5th November 2026, 19th November 2026, 26th November 2026.
Promoter: Heineken UK Limited, 6 St Andrew Square, EDINBURGH, EH2 2BD
1. Eligibility
1.1. Participation is open to individuals aged 18 years or over who are legally permitted to enter the participating venue.
1.2. Participants may be required to provide valid photographic identification to verify their age and eligibility. Failure to provide satisfactory identification may result in refusal of participation or prize allocation.
1.3. Employees of the Promoter, participating agencies, event organisers and venues, and anyone directly involved in administering the promotion are not eligible to participate.
1.4. The Promoter reserves the right to refuse or withdraw participation where there are reasonable grounds to believe an individual has breached these Terms & Conditions.
2. Entry and Participation
2.1. Participation in Desperados Lotería is free of charge. No purchase of Desperados, alcohol or any other product is necessary.
2.2. Purchasing a product does not increase an individual's chances of winning.
2.3. Participation is available to eligible attendees at designated events, and participation is on a first-come, first-served basis until cards are no longer available for that session.
2.4. Each participant is permitted one Lotería playing card per game, unless otherwise communicated before the game begins.
2.5. Participation is only permitted during designated Lotería sessions. Entries cannot be carried forward to subsequent games or events.
3. Game Rules and Winner Selection
3.1. Desperados Lotería is a live, chance-based game inspired by traditional Mexican Lotería, using illustrated playing cards and randomly selected symbols.
3.2. Each participant will receive a playing card displaying a selection of symbols. During the game, the host will announce or display randomly selected symbols.
3.3. Participants must mark the corresponding symbols on their playing cards as they are announced.
3.4. The winning pattern or combination required to claim a prize will be clearly explained by the host before each game begins.
3.5. Once a participant completes the required winning pattern, they must immediately alert the host by calling "Lotería!" or following the announced claiming procedure.
3.6. To verify a claim, the host will check the participant's playing card against the symbols announced during that game and confirm the winning pattern has been validly completed before the prize is awarded.
3.7. Where multiple participants achieve a valid winning combination on the same announced symbol, the applicable tie-break procedure, communicated by the host before the game begins, will be used.
3.8. Only valid winning combinations achieved during the relevant game will qualify for prizes.
3.9. Where a claim is found to be incorrect, the game may continue in accordance with the rules announced at the beginning of the session.
3.10. The host or designated event representative will be responsible for administering and verifying the game fairly and consistently. Any disputes will be reviewed by the Promoter, whose decision will be made reasonably and in accordance with these Terms & Conditions.
4. Prizes
4.1. Prizes will vary between participating events and individual games. The prizes available, their quantities and any material restrictions will be communicated to participants before the relevant game begins.
4.2. Prizes may include branded merchandise, vouchers, experiences, products or other promotional items, as specified for each activation.
4.3. Prizes are subject to any specific conditions communicated before participation, including validity periods, age restrictions, redemption requirements and applicable third-party terms.
4.4. Prizes are non-exchangeable and non-transferable, and no cash alternative will be offered unless the Promoter determines otherwise or applicable law requires it.
4.5. Where a prize becomes unavailable due to circumstances beyond the Promoter's reasonable control, the Promoter may substitute a prize of equal or greater value, provided this does not unfairly disadvantage participants.
4.6. Any costs not expressly included within the prize description will be the responsibility of the winner, provided such exclusions were clearly communicated before entry.
4.7. Prizes involving alcohol will only be awarded to individuals aged 18 or over, subject to applicable licensing laws and responsible alcohol service requirements.
5. Prize Claims and Fulfilment
5.1. Winners must follow the claiming instructions communicated by the host or event representative.
5.2. Prizes intended for immediate collection must be claimed during the relevant event, within the reasonable claiming period announced before the game begins.
5.3. Where a prize requires subsequent fulfilment, the winner will be informed of the applicable delivery or redemption arrangements and any relevant timescales.
5.4. Winners may be required to provide their name and contact information solely where reasonably necessary to fulfil the prize.
5.5. The Promoter will take reasonable steps to ensure prizes are awarded and fulfilled in accordance with the advertised arrangements.
5.6. Where a winner cannot be verified, is ineligible or declines the prize, the Promoter may award the prize to another eligible participant using a fair and pre-announced procedure.
6. Responsible Alcohol Consumption and Venue Conduct
6.1. Desperados promotes responsible alcohol consumption. Participation in Lotería does not require the purchase or consumption of alcohol.
6.2. The Promoter and participating venues reserve the right to refuse alcohol service in accordance with applicable licensing legislation and responsible service policies.
6.3. Participants must comply with venue rules, reasonable staff instructions and applicable health and safety requirements.
6.4. The Promoter may exclude individuals who engage in threatening, abusive, disruptive, fraudulent or unsafe behaviour, where reasonably necessary to protect attendees, staff or the integrity of the promotion.
6.5. The promotion must not be used to encourage excessive or irresponsible alcohol consumption.
7. Fair Play and Disqualification
7.1. Participants must not interfere with the random selection process, alter playing cards dishonestly, impersonate another participant or otherwise attempt to manipulate the outcome.
7.2. The Promoter reserves the right to disqualify any participant where there is reasonable evidence of cheating, fraud or deliberate interference with the game.
7.3. Any disqualification will be proportionate and will not affect participants' statutory rights. Genuine administrative or technical errors will be addressed fairly, with reasonable steps taken to minimise disadvantage to participants.
8. Event Changes and Cancellation
8.1. The Promoter may postpone, modify or cancel an activation where reasonably necessary due to circumstances beyond its control, including venue closure, safety concerns or other unforeseen operational issues, and will provide reasonable notice of any material change through the participating venue or relevant event communication channels where possible, without unfairly disadvantaging participants.
8.2. Any prizes already validly won will be honoured in accordance with these Terms & Conditions, unless fulfilment becomes unlawful or impossible, in which case an appropriate alternative remedy will be considered.
9. Liability
9.1. Nothing in these Terms & Conditions excludes or limits liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation or any other liability that cannot lawfully be excluded.
9.2. Subject to clause 9.1, the Promoter will not be responsible for losses arising from circumstances beyond its reasonable control, or for a participant's failure to follow clearly communicated game instructions, provided the game has been administered fairly and reasonably, except where responsibility cannot lawfully be excluded.
9.3. Nothing in these Terms & Conditions affects participants' statutory rights.
10. Personal Data and Publicity
10.1 Any personal data provided by entrants will only be used by the Promoter for the purpose of conducting the promotion and at all times in accordance with the Data Protection Act 2018 and the Promoter’s Privacy Policy (available at Heineken Brands Privacy Policy www.heineken.co.uk/legal-hub/heineken-brands-privacy-policy). From time to time, the Promoter may share entrants’ personal data with their agents/representatives to assist with administering the promotion and contacting entrants (as necessary) and/or fulfilling the prize(s).
10.2. Photography or filming may take place at participating events. Information about event filming and any intended promotional use will be communicated separately through appropriate notices and permissions.
11. General
11.1. By participating, entrants agree to comply with these Terms & Conditions, which will be made available before participation.
11.2. These Terms & Conditions will be accessible throughout the promotion via https://www.heineken.co.uk/legal-hub/desperados-terms and/or at the participating venue.
11.3. The Promoter reserves the right to investigate suspected breaches and take reasonable action to protect the integrity of the promotion.
11.4. If any provision of these Terms & Conditions is found to be invalid or unenforceable, the remaining provisions will continue to apply.
11.5. These Terms & Conditions are governed by the laws of England and Wales, subject to any mandatory consumer protections and applicable jurisdiction rules.
Please enjoy Desperados responsibly. For adults aged 18 and over only.